Brand mood board examples pro#
With the Pro subscription, you can have a ton of different folders, a feature I love because it allows you to save all these images into one folder so you can quickly see them all together.Īs you search for each word or phrase, you’ll get hundreds or thousands of results. But for simple mood boards, I love working in Canva. Then, to round it all out, I use Wordhippo (thesaurus) to give me a ton of synonyms or near-synonyms.Ĭomplex mood boards with photo manipulation require Photoshop or a similarly powerful software. Fleshing out the brand personality always yields another treasure trove of searchable terms. In my work with clients, I like to start the search with words that came up most often during our brand strategy intensive. other paid stock photo libraries, like Depositphotos or Adobe Stock.paid stock photo memberships – I like and recommend She Bold Stock, Haute Stock, and Ivory Mix).
Brand mood board examples free#
free – like Unsplash, Pexels, or Pixabay.You’ll want to look at several sources for your images, especially if you’re having trouble finding the right photos or enough of them: Think of this as a brainstorming session of sorts. Once you’re clear on all the important aspects of your brand, it’s time for the colorful part. brand persona (driven in part by your own archetype, andĭon’t have these things figured out and documented? Grab my Brand Clarity Workbook to get a head start on it.Beyond your brand’s purpose, vision, mission, and values, you need to think in terms of your: Too many people think it’s about “what’s your why?” but that’s way too simplistic. Step 1 – Get clear on your brandīecause the mood board is essentially a visual expression of your brand, you need to know exactly what your brand stands for. So, now that you know what a brand mood board is and why you should have one, let’s talk about how you can create one for your own business. This allows you to take in the whole mood board as one, without losing sight of each individual image. There’s no right or wrong here, only what feels correct based on the inputs.įor example, I like to give my images a lot of space, as in the mood board below. Mood boards come in all shapes and sizes, from simple to complex, from tidy to messy. It guides the creative direction for the rest of the brand’s visuals – from logos to graphics and even the website.Īnd it’s super valuable in collaborations and outsourcing situations because it helps everyone quickly get on the same page visually. A brand mood board expresses visually the thousands of words in the brand’s strategy and messaging. It’s like that saying, a picture is worth a thousand words. Your dream kitchen Pinterest board? Yep, you could call that a mood board too, albeit an evolving one where you continue to add new ideas for when you finally get around to the reno.Ī brand mood board is a collection of images that represent the look and feel the business is aiming for – the client experience it wants to provide, if you will. That mood board served to guide my choices of fabrics, colors, and embellishments for years.
I remember cutting out pictures of outfits and shoes from glossy magazines and catalogs to create a mood board back when I was sewing almost all my clothes.
It’s not specific to business – you can just as easily make one (or a whole bunch) for your favorite hobbies. What’s a brand mood board, and why you need oneĪt its core, a mood board is simply a collection of images.
Brand mood board examples how to#
And if you’re wondering how to create your very own brand mood board, keep reading because that’s exactly what I’m covering in this blog post. If you’ve been in the online space for a hot minute, you’ve heard about mood boards. Inside: a step-by-step process to help you create a mood board for your brand, with examples
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